CityMaaS, a leading disability-tech company from the UK today announced that its Assist Me software has been selected for Microsoft’s #BuildFor2030 campaign. Microsoft’s #BuildFor2030 campaign highlights innovators making a difference with solutions and services that drive positive impact and contribute towards more inclusive economies and societies.
“We are grateful our work to bring technology, disability and business together is being recognised and we welcome Microsoft’s appreciation of our endeavours to build more inclusive societies“
-Rene Perkins, CityMaaS CEO and co-founder.
For the last three years CityMaaS, named one of the top startups in Europe, has been creating technology that better enables disability-inclusion in the modern global economy. CityMaaS say their vision is to advance the way disabled communities are included on and offline everywhere. They recently received EU funding and are backed by the UK Department for Transport.
Disability and Business: Some key facts
- There are 14 million disabled people in the UK in 2021, increasing from 11.9 million in 2013
- 22%/ more than 1 in 5 potential UK adult consumers have a disability
- 75% potential disabled customers experience barriers on more than a quarter of websites they visited
- Three quarters of disabled people and their families have walked away from a UK business because of poor accessibility or customer service
- 4.3 million disabled online shoppers click away from inaccessible websites
- Disabled households in the UK spend an estimated £274 billion a year
- The online spending power of disabled people is estimated at over £16 billion alone
- Businesses lose approximately £2 billion a month ignoring the needs of disabled people
CityMaaS recently launched a website assessment tool, AWARE, that allows companies to check how functional and inclusive their websites are to people with disabilities.
“Digital accessibility is critical for businesses and organisations today not only to comply with new rules and regulations, but also to capture the undervalued spending power of disabled households worth £249billion and £345billion in the UK and US respectively” says co-founder Perkins. “The ability to change the user experience of websites where the user is able to modify the way the information is presented for their needs is a game-changer. CityMaaS provides solutions that connect businesses and organisations to a large, obvious, but underserved market”.
Microsoft, inspired by the United Nations’ 75th session last year in September 2020 where member states reaffirmed their commitment to global partnership and global health, has committed to help the UN reach their key Sustainable Development Goals through its #BuildFor2030 campaign, its clients, partners and marketplaces.
“In light of this commitment, we are showcasing partners whose solutions align with Sustainable Development Goal Three, Good Health and Wellbeing” Microsoft said. “As part of our collective effort to drive inclusive economic recovery and growth, Microsoft and our partners created #BuildFor2030”.
CityMaaS CEO Rene Perkins:
“We feel honoured to be a part of the Microsoft’s #BuildFor2030 campaign which aligns with our own visions and goals and shows how CityMaaS is going from strength to strength every year. We have some exciting projects and partnerships coming up that will drive our campaign to redress the way businesses include all people in their engagement.
“We aim to make disability-inclusion integral to all business on and offline and we look forward to working with our business and enterprise partners to make that happen”.